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　　"I still like Ike" 1956 U.S presidential campaign slogan of Dwight D. Eisenhower

　　"I'm just wild about Harry" 1948 U.S. presidential slogan of Harry S. Truman, taken from a 1921 song title written by Noble Sissle and Eubie Blake

　　"In Your Guts, You Know He's Nuts" — An unofficial anti-Goldwater slogan, 1964.

　　"In Your Heart, You Know He's Right" — Barry Goldwater, 1964 Presidential campaign slogan of Republican Arizona Senator Barry Goldwater.

　　"It's Time to Change America" — a theme of the 1992 U.S. presidential campaign of Bill Clinton

　　"Ma, Ma where's my Pa?" 1884 U.S. presidenital slogan used by the James Blaine supporters against his opponent Grover Cleveland, the slogan referred to fact Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"

　　"Make love not war" against the War in Vietnam.

　　"Never had it so good" 1957 campaign under Harold Macmillan's leadership of the Tories

　　"Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower

　　"Power to the people" — Socialism or Democracy